When we talk about performance marketing, we refer to a type of advertising in which you pay only based on the actual performance of the ads served. So, since you only spend what you get, you don’t need to convince anyone to take the risk. Sounds good, doesn’t it?
Many advertisers still need clarification about what online performance marketing is because it is a relatively new term that encompasses all marketing methodologies. Some confuse performance marketing with affiliate marketing. A latter concept is actually a tool and technique that advertisers have at their disposal to develop their performance marketing work.
What are the advantages of performance marketing?
– Ease of measuring the return on investment (ROI) of actions.
– Conversion-based objectives.
– Greater optimization.
– Minimal risk and cost estimation.
– More efficient budget management.
– Wide variety of channels.
At HAF, we provide the full range of performance marketing results that enable brands to reach potential customers in the marketplace and expand their customer base.
- Customer Acquisition
It’s time to boost your business! We power the full range of performance marketing products. Find out more or contact us!